Established: 

2005 in New York City 

Headquarters: 

584 Broadway, Suite 205, NY, NY 10012 

Company Profile: 

UNDRCRWN is the first true lifestyle brand that unifies the basketball culture 

with a fashion sensibility.   

Distribution: 

The Company sells its products principally through limited distribution 

channels to compliment the images associated with its brand.  The 

channels consist primarily of specialty retailers and the Internet. 

UNDRCRWN retailers include, Union NY, Union LA, UNDFTD, Bodega, Arrive, 

Conveyor at Fred Segal, Reed Space and Karmaloop.com. 

Philosophy: 

UNDRCRWN is where the youthful comfort of sport joins sophistication. 

Drawing from the rich culture of sport and the feeling of 

victory, UNDRCRWN creates a lifestyle rooted in modern Americana. 

Founder, Creative Director & Head of Design - Dustin Canalin.