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NBA Season is here!

NBA season starts today. If you're not following us on Instagram, you missed our annual #UCCOUNTDOWN. Follow us out on IG here - @UNDRCRWN for all new updates, news and behind the scenes look at UNDRCRWN.Enjoy the season!

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New Music: "Dikembe" - 2 Chainz x Young Jeezy x DJ Infamous

Don't forget about our "Protect The Rack" T-shirt. Profits going towards finding a cure for breast cancer.Shop now by clicking here.

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Coach Kanye?

What may look like the next adidas commercial is actually a sneak peak of Big Sean's upcoming video for IDFWU. Check out behind the scenes footage on our Facebook page by clicking here. 

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Must Watch: Short Film: "87 Bounces"

If there were a commercial for UNDRCRWN, this would be a good start. Bravo!

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ESPN's 30 for 30 - "The Day The Series Stopped"

The Day The Series Stopped premieres Tuesday October 14th at 10pm ET on ESPN.Make sure to check it out tonight and let us know what you think.Also... [Check this hat out] by UNDRCRWN Founder, Dustin Canalin, who grew up in the Bay Area and was there in the Bay Area that October 17th evening. 

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New Snapbacks Available

Get them now by clicking on each hat.

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Brandmark Snapbacks Now Available

Brand For Champions™SHOP NOW!

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Breast Awareness Month Limited Release

It's time to raise the pink flag for breast cancer research and better care for all affected. If not for you personally, for our: mothers, sisters, grandmas, aunts, nieces, wives, girlfriends, cousins, colleagues, friends and more. And we're committed to doing just that. 3 limited drops, only available this month, with proceeds to finding a [...]

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