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Lindorsments by Jeremy Lin (VIDEO)

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Check out the latest video made by Jeremy Lin. Poking fun at endorsement deals. If only the people really endorsing him will let him be him. Don't believe the hype!

Middle School Team Pulls off a Trick Play Called The "Ugly Kardashian"

"The Ugly Kardashian is always the easiest one to score with." Hey we didn't make it up... or name names. Check out our football collection here.

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How Ya Livin! / Inspired by Moshe Safdie

Check out Moshe Safdie's  TED Talk on "How To Reinvent the Apartment Building".Respect the expertise of design.  All things don't need to be how they are. 

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Happy B-Day.... We mean C-Day To Serena Williams

Happy 33rd Birthday to arguably the best tennis player of all time, Serena Williams! Always an inspiration to UNDRCRWN. Please buy the hat or the tee. This is the only "Club" you want to be a part of in Compton. This dance is not to be performed at any weddings, bar mitzvahs, end zones  or any corporate events unless [...]

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Throwback Thursday: Jay-Z & Big L Freestyle Circa 1995

Date: 2/23/95While promoting his forthcoming debut,Lifestylez ov da Poor & Dangerous, Big L dropped by Stretch & Bobbito's show. On this cold winter night, Lamont Coleman had a budding emcee by the name of Shawn Carter in tow, and they traded bars live on-air for almost ten minutes.

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The End of a Legacy.

Thanks Cap! You're a true NY Classic. Good luck with all this...SHOP NOW

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Restock! BK Hooligans Hat

Restock alert! If you missed out on the BK Hooligans hat worn by Jay-Z at Coachella this past summer, we've finally restocked them. Get yours here before they're gone again.           

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Derek Jeter's Greatest Hits

Congrats to Derek Jeter on an his amazing accomplishments. And... not to mention he was pretty good at baseball too. Say thinks with these amazing pieces.  Mariah Carey 1997-98 • BATTING AVERAGE: .307 • HITS: 393 • RBIS: 154  • HOME RUNS: 29 • WORLD SERIES WINS: 1 Lara Dutta 2000-01 • BATTING AVERAGE: .325 • HITS: 392  • RBIS: 147  • HOME RUNS: 36  • WORLD SERIES WINS: 1 Joy [...]

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23 Years Of Low End Theory

23 Years ago today, Tribe Called Quest dropped the iconic hip hop album "Low End Theory". Always a source of inspiration, this album is one of our favorites ever. So in honor of this momentous occasion, we're releasing a the "23 Years of Tribe Tee". Available in black & white, only at www.UNDRCRWN.com

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SHOP BY COLOR

Looking for a specific color to match your new shoes? You can now shop by color. http://www.undrcrwn.com/shop-by-color/

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